Final Strategic Plan Research Paper Example | Topics and Well Written Essays - 1000 words

Final Strategic Plan - Research Paper Example Selection of Locations – a Great Strategic Importance The company has already taken a strategic decision to begin these outlets in the high-income Silicon Valley (Santa Clara County) region. The company will open at least two shops in San Jose, the epicenter of Silicon Valley that currently leads other towns in the US with the median household income in excess of $83,000. Moreover, the area has a strong population of over 1.5 million highly educated rich class Asians mainly from India, Pakistan, China, Korea, Malaysia who are most likely to patronage the products of the company without much inhibitions for they do not need any elaborate introduction to these tropical fruits as they have already consumed them in their life sometime in the past. Brand Strengthening – An Important Marketing Strategy The company has already planned to establish the brand mangoamla firmly across the region. High-profile publicity campaign will be organized through local newspaper advertiseme nts, distributing small booklets describing health benefits of these fruits – especially antioxidant richness, their applications and uses in ancient health system (Aurved) explaining how they tone up the body’s immune system. ... The company has decided to advertise on FM radio in San Jose targeting Asian population to make the brand a household name. Promotional Strategy through Discounts/Incentives Vending machines will provide a unique code on each bill generated by it. On citing this code, the customer can avail 15 percent discount on the next buy. This will also help record the repeat customers who visit the shops. Customer Satisfaction Enhancement Strategy Before launching the products officially, the company has decided to involve professional tasters. They will not only do taste-fixing but fine tune the flavors of the products so that they get prompt acceptance. It is very essential to satisfy the customers on taste. After deciding on the flavors, the products will be offered to the select class of people for their final feedbacks. The exercise is necessary and extremely important for immediate acceptance of the products after the launch to ensure that the market does not develop any bad reflection on the company’s products in the beginning itself. Customer Servicing with Minimal Wait Time Currently, time taken to service the customer is an important and critical criterion where satisfaction of the customer can be either won or lost. Products will be dispensed through vending machines in 300 and 400 ml measurements with automatic billing system and recording. The servicing time including billing and recording will not take more than 90 seconds. It is also in the interest of the company to serve as many customers as possible to enhance the revenue of the company and that is how selection of the vending machines has been done to ensure that products are dispensed in the minimal possible time. Environmental Protection – a

Lab 5 Assignment Example | Topics and Well Written Essays - 250 words

Lab 5 - Assignment Example For the debt collectors, it is revealed that they earn commissions based on the amounts they collect. Consequently, the debt collectors has been employing underhand tactics, harassment and even breaking the law, to accomplish desired targets. Some of the debt collectors have even resulted to using coercion and force in the pursuit of collecting amounts due. Some agencies have even resulted to breaking and entering personal property to recover debts due. The subsequent episodes show how a portion of the population is taking advantage of people in credit card debt through fraudulent means. Additionally, it is later revealed that credit companies, may actually be lying regarding credit card debt, repayment plans and interest rates. The credit card firms have also began selling accounts of customers in debt to collection agencies, which is illegal. That last two episodes are more advisory and reflective. They place emphasis on the fact that, in yester years, American citizens did not accrue so much date. In the last episode, viewers are advised against falling into the trap of credit card debt and for those already in debt, they should be vigilant. Indeed, credit card debt is termed as the next big crisis in America. 2) Caveat emptor is a legal principle that confers to the buyer, the responsibility of ensuring that the good/service bought, is operational and in good condition. In the legal and business sense, the credit card companies were not liable since, the parties were competent. Moreover, the credit card companies acted in good faith, since the economy was booming and they could not foretell the financial crisis (Andrews 2011). 6) As a judge, I would rule against the 30 year old because his history suggest he is mentally competent. Furthermore, the primary reason for his inability to repay the debt is financial irresponsibility and the credit crunch. 8) (A) I think

Project Proposal Research Paper Example | Topics and Well Written Essays - 500 words

Project Proposal - Research Paper Example In the view that campaigning increases the chances of success, it follows that the larger the campaign budget, the more chances of winning. For example, president Obama used more than twice the amount used in the McCain campaign (Gardiner, 2010). There are other examples that demonstrate the relationship between campaign budgets and chances of success. Ideally, campaigning follows the same principles as advertisement. The more popular brands enjoy more exposure. In the private sector, advertisements have such a significant influence on consumers that it sometimes results in monopolies (Gardiner, 2010). People choose the popular brand, despite the availability of better brands, in terms of performance, at a cheaper price. In the same way, a case can be made for extensive campaigns influencing the decision of American citizens. Therefore, it follows that the more access to cash, coming from corporate, the better and the chances of winning. To reduce the impact of funding on candidates, the Supreme Court directed that all donations by corporate be made to political parties. The principle behind this provision was that the limited power of the donations on the presidential candidates would limit the power of the donators on him or her(Torole, 2010). However, Tarole proposes that this not be possible. A candidate is bound to know the supporters of their campaign and thus feel an element of debt towards them (Bebchuk & Jackson, 2010). c. Corporate are the biggest financial entities and they have access to virtually unlimited funds. This implies that if the relationship between campaign and success is linear, then corporate have the ability to instill presidents in

International Trade and International Finance Essay

International Trade and International Finance - Essay Example From this essay ir is clear that  when a nation is mounting on capital resources abruptly and very rapidly, then the additional progress of such satisfied nation’s state of affairs is accountable to be intermittent. In present international trade conditions, the phenomenon of laissez-faire may be noticed that leads to lack of the incentive to attract new investments.  On the basis of political and social environment, the general characteristic of a nation which determines its propensity to consume (in regards to the betterment of a progressive state) fundamentally depends on the adequacy of such incentives.  As the paper highlights  in conditions where the magnitude of aggregate investment is ascertained by the underlying principle of profit maximisation alone, the prospective for domestic investment will mainly be governed by factors like the domestic rate of interest in the in the long run as well as short run. In contrast, the volume of overseas investment is essent ially ascertained primarily with the size of balance of trade in favour of investing nation. Hence, in a culture where there is limited enquiry of direct foreign investment under the guidance of government or public authority, the economic substances with which it is rational for the government are to be thoughtful about the fluctuations in the balance of foreign trade in contemporary environment and prevailing domestic rate of interest.

Psycology Essay Example | Topics and Well Written Essays - 500 words - 1

Psycology - Essay Example But it is equally true that the familial environment within which the child grows significantly influences his physical and emotional well-being. Parenting and motherhood are intrinsically linked. Motherhood is the most rewarding role of women that they experience at different level of their life stage. The dynamics of motherhood is complex but its rewards vis-Ã  -vis development of their children into responsible and lovable person is highly cherished. Indeed the role of mother is paramount to the welfare of the children and lays the foundation of their character and value system which is reflected into their persona as an adult. At the same time the role of father in parenting cannot be discounted or reduced. It is the collective effort of the parents that gives a balance to the development processes of the child into a responsible adult. The challenge of bringing up a child is a continuous learning process with both the parents having significant role in the life of their children. While the father primarily provides the stability, discipline and sense of security, the mother provides the tender loving care. The joint efforts of the parents help the children to develop into happy and caring adults. Maternal bonding is more visible than paternal bonding mainly because while the father goes out to earn money, the mother nurtures the growing needs of the children at home. Mother not only spends more quality time with her children but she also becomes the major influence in her children’s lives and hence the common belief that parenting is more about maternal bonding. Father, on the other hand, helps inculcate the discipline in their lives and ensures financial, material and emotional support to make their life stress free and happy. Love and caring is a very strong factor in the development of the personalities and character of the child. In the environment of loving care and

Holocaust Theology Essay Example | Topics and Well Written Essays - 1000 words

Holocaust Theology - Essay Example Thus, if one reads the text by Berenbaum, one will be able to see the general picture of the time. Indeed, the Nazi Germany was a young state that desperately needed recognition of its is new ways. At first it seized the power legally when Adolf Hitler was appointed a Chancellor. However, in the course of a series of attacks on the opponents, the NSDAP became the only real power in the country. There could be no resistance to them as otherwise people will be eliminated. It is quite understandable that under such conditions the Germans who knew about the final solution could not express their views freely as they were afraid for their life as well. Berenbaum was one of the researchers who tried to draw a connection between Christianity and the mass killings that took place. He noted that the Nazi acted in the Christian social environment and, therefore, had to align their actions with the dominating moral framework. Keeping in mind the scope of the Holocaust, one might suggest that th ey succeeded in doing so. Some scholars, like Heinsohn, put emphasis on a different aspect of Holocaust. He argues that the modern people are simply not able to understand the event that took place in the middle of the previous century: our contemporaries live in a completely different set of conditions. Indeed, the citizens of the Nazi Germany faced other problems. The government thought that the best way to ensure the survival of their state is to perform the following steps: get rid of the weak that hold the state back; re-conquer the territories to gain more space for the growing population; get rid of the Jewish principles that largely guided the development of the German society. Further more, this scholar points out that the Holocaust should not be seen as simple military operation: it is an ideological war that sent a particular message not only to the Jews, but to the Germans as well as to

Sneaker slaves on Dazed Digital by Pinar&Viola Essay Example for Free

Sneaker slaves on Dazed Digital by PinarViola Essay As artist and designers were always attracted by cultural excesses. Thats where the beauty and the horror of present time shines out in its optimum. This time we found beauty behind the hidden doors of the booming world of sneakers, one of the lasting veteran icons of American consumer culture. When I meet an attractive boy, his shoes are the first thing I look at. We all know that you can tell so much about a person by what they wear on their feet. Apparently Im not the only one. Shoes carry sexual connotations in mainstream culture. There is nothing scandalous about stilettos being marketed as sexy.High heels are a widely accepted vanilla expression of shoe fetishism. Yet the persuasive power of sports footwear has caused the rise of darkrooms within sneaker culture. In the dark zones of the sneaker cult, fanatics enjoy intimacy with stylish kicks on their feet and in their mouth. The iconoclastic twist of a sneakerhead making love to his sneaker could be the ultimate case of a shopper and a product becoming one, surrendered in manic mutual adoration. We were introduced to the term sneakerslaves[-3] via a friend. After a little bit of XX-browsing we found the Tumblrs Sneaker Fetish[-4], Sk8terboy[-5] and a Dutch sneaker fetish wikipedia page[-6]. The page informs us that most trainer fetishists, gay men and straight men, are based in France, Germany, Belgium and The Netherlands. Common forms of sneaker fetishism are worshipping[-7], licking[-8] and sniffing[-9] sneakers. Shoeslaves also swap[-10] each others sneakers, or eat food [-11]out of their kicks. These fetishists provide images that make our hearts beat faster. For once the bad boys always dressed to kill arent depicted in the expected realm of a street fight, a shady strip club, or in a sweaty six-pack workout scenario. In these counter-glamour images of tough boys showing their soft side, while sensually sniffing their pricey sneakers with attention and adoration. These boys show that shoe fetishism goes beyond thigh-length leather boots, killer heels and kinky combat boots. A special place in this list is taken by our daily hot kicks, the training shoe. Thanks to the mixture of pop culture, nostalgia, strong  brand-creation, high tech designs and constant launch of new models, the sneaker reached a popularity that crossed all the lines of race and economic classes. A niche of consumers turned into sneakerheads, and a niche of sneakerheads turned into sneakerslaves. The affection of urban youth for their sneakers is one of true love. One of the reasons they love their kicks so much is that the footwear embodies cultural and personal transcendence. The right pair of sneakers associates the wearer with extraordinary athletic accomplishments while exclusive special editions seem to have the power to establish an identity in a world where all the same things seem to be available everywhere. Rare models encourage the sneaker freaks to compete with each other. The shoes seem worth the investment. They have the ability to retain or increase in value despite being used. Actually, many sneakerheads dont mind rocking some classics that look a little worn-in. This kind of tolerance and compassion for a pair of shoes can flame up to an extreme. The look, the feel and the smell of brand new and/or worn sneakers, can cause an adoration that blurs out the line between sneaker freaks and sneaker fetishists. [-0] http://www.pinar-viola.com/blog/2012/11/harald-gloockler/ [-1] http://www.pinar-viola.com/blog/2012/03/chinese-gangsta-glam/ [-2] http://www.pinar-viola.com/blog/2012/03/breathable-delights/ [-3] http://cashgod13.wordpress.com/2012/04/16/slave-profile-2-sneaker-slaves/ [-4] http://sneakerfetish.org/ [-5] http://sk8erboy-eu.tumblr.com/ [-6] http://nl.wikipedia.org/wiki/Sneakerfetisjisme [-7] http://sneakersniffer.blogspot.nl/2012/06/sniff-at-all-circumstances.html [-8] http://www.youtube.com/watch?v=NCiCrJACGeg [-9] http://www.youtube.com/watch?v=XThQsiOZKCo [-10] http://youtu.be/XLbumWImcDo [-11] http://www.youtube.com/watch?feature=player_embeddedv=sHNA_DZr024